Brad Schnittger: of All Night Party
By: Ric Hickey

Brad Schnittger plays guitar and drums and sings for the Cincinnati-based band The Sundresses. He is one of two very prolific songwriters in the band, along with Jeremy Springer who trades off guitar, drum and vocal duties with Schnittger. Rounding out the trio is diminutive bass player Makenzie Place, who, in spite of her small frame, manhandles the bass with brute force and isn’t afraid to whip out a trombone too.

I recently caught up with Schnittger and asked him about his latest business venture, The All-Night Party. He seemed eager to verify that it is not a record label.

"The All Night Party is a Cincinnati-based music company dedicated to connecting bands, businesses and fans in the Greater Ohio Valley Region”, he explained.  "We're not a record label, but we do all the things a label does...minus the bullshit. Our deals are non-exclusive, so even if the band wants to sign a million dollar contract with Sony, that's cool, the band can still do that...in fact, it would be great if that happened. ANP isn't trying to milk the artist for everything they're worth, what we want to do is help the artist increase their OWN value."

When pressed about what kind of services the All Night party would provide, Schnittger says, "One of our first objectives is helping bands improve their merch table by developing products with the band that cover price-points that bands usually don't meet. Most bands don't even know what price-points are."

The ambitious musician-slash-businessman went on to explain how the ANP can help artists to foster productive relationships with local businesses and their community at large.

"Not only does The All Night Party provide bands with tools that will help them improve their business, we also provide a parallel service to some of the big corporations in Cincinnati by connecting them with local products to farm instead of looking to New York or LA. This not only saves them money - which any big business would love - but it can pay off enormously in other ways by connecting back with the community they claim to support. Had ANP existed a couple years ago we may have been able to stop the Cincinnati Reds from embarrassing themselves with that 'Paint The Town Red' song they used in recent ad campaigns. Look it up, it's sad."